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Coercion: Why We Listen to What "They" Say

Douglas Rushkoff




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 | #746028 in Books |  2000-10-01 |  2000-10-01 | Original language:English | PDF # 1 |  7.94 x.82 x5.12l,.58 | File type: PDF | 304 pages

||1 of 1 people found the following review helpful.| Great book about the science & pervasiveness of Marketing and thought control.|By Johann Grimm|In our consumer driven market no effort is spared to acquire as much of everyone's "disposable income" as possible. Every aspect of consumer behavior is studied and strategies are created to maximize sales and consumption. Within the field of Marketing everything is considered a via|.com |In 1994's Cyberia: Life in the Trenches of Hyperspace, Douglas Rushkoff extolled the democratic promise of the then-emergent Internet, but the once optimistic author has grown a bit disillusioned with what the Net--and the rest of the world--has be

Noted media pundit and author of Playing the Future Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerism in America, and why we buy...

You can specify the type of files you want, for your gadget.Coercion: Why We Listen to What "They" Say   |  Douglas Rushkoff. A good, fresh read, highly recommended.

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