[PDF.11yi] Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis (Human Technology Interaction Series)

Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis (Human Technology Interaction Series)

[PDF.eo09] Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis (Human Technology Interaction Series)

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 | #403738 in Books |  2015-09-01 |  2015-09-01 | Original language:English | PDF # 1 |  6.10 x.70 x9.20l,.0 | File type: PDF | 208 pages

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||0 of 0 people found the following review helpful.| Explaining creativity and design|By pete|As a creative director and design founder I was always searching for ways to explain what happens in between client facing discovery and the magic we deliver as designers. The intersection of art and science is something some call wonder because of how it makes us feel this book breaks down how the mind arrives at these decisions and pro| |"Structured in three logical parts-theory, business value, and practical guidelines-Kolko's book is a must-read for those looking for a clear explanation of how to move from design research to design solutions."

--Mark Vanderbeeken, Senior Partner

As the world grows increasingly complex--in issues of sustainability, culture, and technology--businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder. Traditional "linear thinking" has been disparaged by the popular media as being inadequate for dealing with the global economic crisis. Traditional forms of marketing and product development have been rejected by businesses that ...

You easily download any file type for your device.Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis (Human Technology Interaction Series)   |  Jon Kolko. A good, fresh read, highly recommended.

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