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Focus Groups: A Practical Guide for Applied Research

Richard A. Krueger, Mary Anne Casey




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 | #230699 in Books |  2014-08-14 | Original language:English | PDF # 1 |  9.10 x8.25 x1.00l,.0 | File type: PDF | 280 pages

||5 of 5 people found the following review helpful.| A textbook that is enjoyable to read!|By Customer|My dissertation chair suggested that I consider a focus study for my research. She suggested that I find a text about focus groups and further went on to recommend a SAGE text on the subject. Well I hit the jackpot with this one. I sat down yesterday morning with trepidation-- however that feeling soon changed. This is a schola| |

“Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the

This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the “how-tos” of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet ...

You easily download any file type for your device.Focus Groups: A Practical Guide for Applied Research   |  Richard A. Krueger, Mary Anne Casey.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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