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Focus Groups: Applying Communication Theory through Design, Facilitation, and Analysis

Christine Davis




[PDF.mc22] Focus Groups: Applying Communication Theory through Design, Facilitation, and Analysis

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 | #5038807 in Books |  imusti |  2016-11-26 | Original language:English |  6.00 x9.00 x.50l, | File type: PDF | 148 pages

 | Taylor Francis

|| ||"Christine S. Davis provides conceptually clear, logically organized, concisely written presentation of this dynamic method for information discovery. Whether read by a student of qualitative research or an experienced market consultant, this book's contents

Despite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research practitioners and scholars have missed the opportunity to utilize them to their maximum benefit. Few researchers have the skills that enable them to approach focus group facilitation and analysis from a communication point of view. In this book, Dr. Christine Davis teaches readers how to take a project from an idea to the design, facili...

You easily download any file type for your gadget.Focus Groups: Applying Communication Theory through Design, Facilitation, and Analysis   |  Christine Davis. A good, fresh read, highly recommended.

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