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Persuasion: Advances Through Meta-Analysis (The Hampton Press Communication Series)

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 | #5465561 in Books |  1998-07 | Original language:English |  9.25 x6.25 x.75l, | File type: PDF | 304 pages

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This work examines the status of persuasion research, evaluates the theoretical bases of claims about particular message effects, quantifies the magnitude of effects attributable to message features and refines the prescriptions offered to advocates designing messages.



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