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Persuasive Communication, Second Edition

James B. Stiff, Paul A. Mongeau




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 | #1013065 in Books |  The Guilford Press |  2002-10-18 | Original language:English | PDF # 1 |  9.02 x.82 x5.98l,1.11 | File type: PDF | 351 pages

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||0 of 0 people found the following review helpful.| Very easy to read and went perfect with the class I ...|By Michelle|Interesting and informative. Very easy to read and went perfect with the class I was taking.|0 of 0 people found the following review helpful.| Five Stars|By A|Great overview.| |
"Stiff and Mongeau present a masterful synthesis of the persuasion literature that is deep enough for use in graduate classes, but so accessible and engaging that it will appeal to undergraduates as well. The second edition offers fresh insights into clas

This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organizatio...

You easily download any file type for your gadget.Persuasive Communication, Second Edition   |  James B. Stiff, Paul A. Mongeau. Which are the reasons I like to read books. Great story by a great author.

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