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Predicting and Changing Behavior: The Reasoned Action Approach

Martin Fishbein, Icek Ajzen




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 | #990514 in Books |  Psychology Press |  2009-07-27 | Original language:English | PDF # 1 |  9.02 x1.19 x5.98l,2.30 | File type: PDF | 538 pages

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||2 of 2 people found the following review helpful.| An essential to understanding, predicting, and influencing behavior|By Richard L. Gorsurh|This is a general treatment, presenting the basics of much of the area which social psychologists treat under the topic of attitudes. It balances this general approach by detailing the reasoned action model. The prior work with this model, detailed in previous books and many empirical stud| || |"Changing Behavior will be useful to any social scientist or practitioner interested in predicting intentions or behavior or in designing interventions to change intentions or behavior." – Eddie M. Clark in PsycCRITIQUES

This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.



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