[PDF.64gm] Seducing the Subconscious: The Psychology of Emotional Influence in Advertising

Seducing the Subconscious: The Psychology of Emotional Influence in Advertising

[PDF.ob09] Seducing the Subconscious: The Psychology of Emotional Influence in Advertising

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 | #607096 in Books |  2012-04-09 | Original language:English | PDF # 1 |  9.00 x.80 x6.00l,1.25 | File type: PDF | 260 pages

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||0 of 0 people found the following review helpful.| A thought-provoking discussion of how advertising works|By Tom Palmer|While consumers are loathe to admit that advertising influences their thoughts and behaviors, the reality is that advertising is a large and prosperous industry quite simply because it works. The challenge for marketers is to understand how advertising works so that we can improve upon John Wanamaker's quip t| ||“Summing Up: Recommended.  Upper-division and graduate students of advertising and psychology, faculty, and practitioners.”  (Choice, 1 October 2012) |“Heath’s book is far more persuasive than any advertisement, no mat

Our relationship with ads: it's complicated

A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath...

You easily download any file type for your device.Seducing the Subconscious: The Psychology of Emotional Influence in Advertising   |  Robert Heath. Just read it with an open mind because none of us really know.

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