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Survey Scales: A Guide to Development, Analysis, and Reporting

Robert L. Johnson PhD, Grant B. Morgan PhD




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 | #588224 in Books |  2016-08-03 | Original language:English | PDF # 1 |  9.25 x.51 x6.12l,.0 | File type: PDF | 269 pages

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"Most texts on measurement and scale development focus on testing, with very little in the way of help for those constructing surveys, making this book an important contribution. I am particularly impressed by the very reader-friendly tone and the detaile

Synthesizing the literature from the survey and measurement fields, this book explains how to develop closed-response survey scales that will accurately capture such constructs as attitudes, beliefs, or behaviors. It provides guidelines to help applied researchers or graduate students review existing scales for possible adoption or adaptation in a study; create their own conceptual framework for a scale; write checklists, true-false variations, and Likert-style item...

You easily download any file type for your device.Survey Scales: A Guide to Development, Analysis, and Reporting   |  Robert L. Johnson PhD, Grant B. Morgan PhD. I really enjoyed this book and have already told so many people about it!

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