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Cool: How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World

Steven Quartz, Anette Asp




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 | #679271 in Books |  Farrar Straus Giroux |  2016-04-12 |  2016-04-12 | Original language:English | PDF # 1 |  8.28 x21.08 x5.41l,.0 | File type: PDF | 304 pages

 | Farrar Straus Giroux

||5 of 5 people found the following review helpful.| Fascinating Premise backed by neuroscience|By Johannes|"Consumerism could save the world" - a fascinating premise by the authors. I would have never accepted this premise without significant neuroscience and research to back it up. The authors did this and more convincing me to open my mind and consider the idea. With solid scientific evidence, I enjoyed learning how the bra| ||Long-listed for the 800-CEO-READ Business Book of the Year, General Business Category|“A refreshing new analysis of conspicuous consumption . . . Essential for all psychology collections.” ―Dale Farris, Library Journal (starred review)

If you have ever wondered why SUVs replaced minivans, how one rap song turned the cognac industry upside down, or what gives Levi's jeans their iconic allure, look no further―in Cool, Steven Quartz and Anette Asp finally explain the fascinating science behind unexpected trends and enduring successes.

We live in a world of conspicuous consumption, where the clothes we wear, the cars we drive, and the food we eat lead double lives: they don't merely satis...

You easily download any file type for your gadget.Cool: How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World   |  Steven Quartz, Anette Asp. I really enjoyed this book and have already told so many people about it!

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