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Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media (Routledge Communication Series)

Robert F. Potter, Paul Bolls




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 | #772347 in Books |  2011-08-31 |  2011-09-27 | Original language:English | PDF # 1 |  9.00 x.70 x6.00l,.94 | File type: PDF | 310 pages

||0 of 0 people found the following review helpful.| Five Stars|By Dan W.|FASCINATING!|0 of 0 people found the following review helpful.| Five Stars|By Janet|Very thorough and easy to read|0 of 0 people found the following review helpful.| Excellent! This book provides good theoretical overviews yet practical and easy to read.|By Sophia| ||'In addition to its compelling structure, the authors work to make the material highly approachable, both through thorough explanation of various physiological indicators as well as through a readable writing style. Indeed, the book pairs comprehensiv

This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional me...

You can specify the type of files you want, for your gadget.Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media (Routledge Communication Series)   |  Robert F. Potter, Paul Bolls. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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