[PDF.30oi] The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places (CSLI Lecture Notes S)

The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places (CSLI Lecture Notes S)

[PDF.rb89] The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places (CSLI Lecture Notes S)

The Media Equation: How  ron Reeves, Clifford Nass epub
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 | #817514 in Books |  Center for the Study of Language and Inf |  2003-01-29 | Original language:English | PDF # 1 |  9.00 x.90 x6.00l,1.02 | File type: PDF | 305 pages

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||20 of 22 people found the following review helpful.| Must read popularization|By Bob Carpenter|The media equation, as introduced by Nass and Reeves, is that "media equals real life" and that our interactions with media are "fundamentally social and natural" (p. 5). This book is a popularization of established, replicated research on how people interact with television advertising, tutoring systems, error messages, loud noises,|From Publishers Weekly|Fresh evidence of human gullibility never fails to entertain. Stanford professors Reeves and Nass provide plenty of cocktail-party ammunition with findings from 35 laboratory experiments demonstrating how even technologically sophisticated